Deelo's free plan exists for two reasons, and they are both worth saying out loud.
The first is that small operators should be able to get real value out of a tool before they are asked to pay for it. A freelancer running a one-person consulting business shouldn't have to commit a credit card to find out whether the CRM actually fits their workflow. A founder pre-revenue shouldn't have to budget for software they haven't decided to depend on yet. The free plan is the way those people get to actually use the product, not look at a marketing site and a 14-day countdown.
The second is that we wanted to be honest about what kind of free we mean. The Deelo free plan is not a trial in disguise. It does not convert to paid after 14 days. It does not require a credit card on file to start. You can stay on it for as long as it works for you, and the only reason to leave is that your team grew or your usage outgrew the caps. This post is the long-form answer to what you actually get, who it is for, and when you should plan to upgrade.
What the Deelo free plan includes
The headline: 1 user, all 40+ apps, real usage limits per app, an AI Assistant credit allowance every month, and community support. No credit card required, no expiry date, no "upgrade to unlock" walls on individual apps.
- 1 user. The free plan is single-seat. You get full owner access to your workspace, but you cannot invite teammates without upgrading.
- All 40+ apps. This is the part most prospects don't believe at first. The free plan is not a stripped-down five-app preview. You get functional access to every app in the catalog — CRM, helpdesk, projects, invoicing, scheduling, marketing, docs, the works. The limits are on how much data you can put in each app, not on which apps you can open.
- Usage caps per app. Each app has a usage cap appropriate to a solo operator getting started — a meaningful number of contacts, deals, invoices, projects, and so on. You will not hit those caps on day one. You will hit them eventually if you are running a growing business on the free plan, which is the signal that it is time to upgrade.
- 1GB of file storage. Enough to run a small business that isn't storing video. Not enough to be your team's primary file vault.
- 50 AI Assistant credits per month. Enough to genuinely test the AI Assistant — try it on a few real tasks, see how it handles your workflows, decide whether it is worth more credits. Not enough to use it as a daily driver.
- Community support. You get the documentation, the public knowledge base, and the community forums. You do not get email support or priority response on the free plan — that comes with Starter.
- Deelo branding. Free workspaces show the Deelo brand mark in places where paid plans can remove it (published pages, customer-facing portals). For an internal-use solo workspace, this rarely matters. For anything customer-facing, you will want to upgrade.
If you are uncertain about a specific limit on the current plan, the canonical source is the pricing page. We update it when limits change. This post is the explanation; the pricing page is the contract.
What the free plan does not include
Being honest about what is gated is more useful than padding the included list. The free plan stops at the line where the product becomes a multi-user system or a serious revenue tool. Here is what sits on the other side of that line:
- Additional team seats. The free plan is one user. Inviting a teammate requires upgrading to Starter or higher. There is no "two users free" tier.
- Higher usage caps. Starter and Business plans raise the per-app caps on contacts, deals, invoices, projects, automations, and the rest. If you are hitting the free-plan limits, this is the most common reason to upgrade.
- Premium AI features. The free plan's 50 AI credits cover the AI Assistant on the default model. Longer context windows, higher-tier models, and the heavier AI features (long-running automations, document analysis at scale) require a paid plan with more credits.
- Email and priority support. Free is community-supported. Starter adds email support. Business adds priority email. Enterprise adds dedicated support with an SLA. If a fast support response is part of how you evaluate vendors, the free plan will feel light.
- Custom roles and SSO. Custom permission roles, SAML/OIDC SSO, and SCIM provisioning are gated to Business and Enterprise. If your team needs role-based access control or you are already running SSO, the free plan will not satisfy procurement.
- Branding removal and white-label. The free plan shows Deelo branding on published assets. Paid plans remove it. White-label (use Deelo as the engine behind a product you sell) is its own configuration on enterprise.
- Custom domains for Sites and Vibe apps. If you want to publish a website with Deelo Sites or a custom app with Deelo Vibe on your own domain, that is a paid feature. Free-plan published assets live on Deelo subdomains.
- API access for integrations. API access is included starting at Business. If you need to wire Deelo into another system through code, the free plan is not the place to do it.
Who the free plan is for
There are four kinds of people who should sign up for the free plan and stay on it as long as it works:
- Solo operators just getting started. Freelancers, indie consultants, side-business owners. If you are one person trying to run a business without buying twelve separate tools, the free plan is the lowest-friction way to find out whether Deelo replaces three or four of them.
- Pre-revenue founders validating an idea. You are early. You don't know yet whether the thing you are building will work. The free plan lets you stand up a real CRM, a real invoicing tool, a real helpdesk, and run the early sales cycle without committing a budget you don't have.
- SMB owners doing a low-stakes evaluation. You have a team, you have a stack, and you are not yet ready to migrate everyone. The free plan is the way you test Deelo on your own work first, decide if it fits, and then make the case to the team. You will need to upgrade to bring them in, but you don't have to do that on day one.
- Anyone who wants a self-paced learning ramp. The free plan gives you time to explore on your own schedule. No sales call, no demo pressure, no countdown. You decide when you are ready to pay.
Who the free plan is not for
Worth being equally direct about. The free plan is not a fit if any of the following are true:
- You have a team of 2 or more. The single-user constraint is real, and the workarounds are bad. Sharing a single login is not allowed and creates security risks. "Just for one person" turns into "now we have two people sharing a password." Start on Starter instead.
- You are already hitting the free-plan caps. If you ran the free plan for a week and you have already bumped against the contact cap or the invoice cap, the free plan is not going to carry your business. Upgrade.
- You need SSO or custom roles. If your org has SSO as a baseline security requirement, or if you need granular permission roles, the free plan does not have those features. They start at Business.
- You need API access for a build-out. If your evaluation is whether Deelo can serve as a backend for a system you are integrating into, you need the API, which means Business at minimum.
- You need fast support. The free plan is community-supported. If "can I get help within a business day" is part of your evaluation, the free plan will frustrate you. Upgrade to Starter for email support, or Business for priority.
The honest cost of staying on the free plan past your fit
We have watched enough customers stretch the free plan past its useful range to know what it costs them. Three friction patterns show up:
Hitting a usage cap mid-month is unrecoverable. If you hit the invoice cap on the 14th of the month, you cannot create another invoice until you upgrade or until the next billing cycle resets. That is fine when you are testing. It is painful when you are actually running a business and a customer needs an invoice today. The free plan is for testing, not for production load.
The single-user constraint forces fake-user workarounds. People share logins. They create "team accounts" with shared email addresses. They use the assistant on someone else's session. All of these break audit trails, create security risk, and make it harder to migrate cleanly when you do upgrade. If you have a team, the right move is to start on Starter, not to stretch the free plan.
The 50-credit AI allowance is meaningful for testing, not for daily use. Fifty credits is enough to try the assistant on five or six real tasks, decide whether it is worth more, and form a calibrated opinion. It is not enough to use the assistant as a daily driver — that runs you out by the second week, and then you are looking at a wall every time you want to ask a question. The free plan is the right place to discover whether the AI is worth paying for. It is the wrong place to actually depend on it.
When to upgrade
The trigger is usually one of five things. You don't need to upgrade on a calendar — you upgrade when you cross one of these lines:
- You need to invite a teammate. This is the most common trigger. The free plan is one user. The moment you need two, you upgrade.
- You are hitting a usage limit on the free plan. Contact cap, invoice cap, project cap, storage cap. If it is happening every month, the free plan is no longer fitting the business.
- You are burning through the 50 AI credits before the month ends. This is the signal that the AI Assistant is working for you and you want more of it.
- You need SSO, custom roles, or other compliance features. Procurement says no SSO, no purchase. Starter does not include SSO; you are looking at Business or Enterprise.
- You need API access to integrate Deelo with another system. Free and Starter do not include API access. Business does.
Starter as the natural next step
When you do upgrade, the most common path is from Free to Starter. Starter is $19 per seat per month (or $15 effective when billed annually). It is the plan that turns Deelo from a solo-operator tool into a small-team tool.
What Starter adds over Free:
- Multi-user — invite teammates with their own logins and permissions.
- Higher usage caps across every app.
- 10GB storage per user, up from 1GB on the free plan.
- 200 AI Assistant credits per month, up from 50.
- Email support.
- Basic integrations.
- Removal of Deelo branding on customer-facing assets.
For a 3-person team, that is $57/month for what would otherwise be a multi-tool stack at several hundred dollars. The upgrade math is usually obvious by the time the trigger event happens. For most small teams, Starter is where Deelo lives long-term. Business and Enterprise are for the moment you need SSO, API access, or higher AI allowances.
How Deelo's free plan is different from other free tiers
Free plans in B2B SaaS come in a few different shapes, and it is worth saying which shape Deelo's is so you can compare it fairly to what else you are looking at.
Some all-in-one platforms ship a free tier with unlimited users but heavy feature gates. You get many seats but a long list of "upgrade to access" walls on individual features. This shape works well for teams that need broad-but-shallow access for a lot of people. It works less well for solo operators who want depth.
Some category-leader tools (CRM, helpdesk, marketing) offer a free tier of that single product. You get one tool free and pay for the others. This works well if you only need one. It does not solve the integration tax problem if you eventually want three or four.
Deelo's free plan is shaped around a single-user, full-platform model. One seat, all the apps, real (but limited) caps. The bet is that a solo operator who wants to consolidate is best served by being able to actually use every app — even if they can only use them at small scale — rather than being told they get "CRM and helpdesk free, everything else is paid."
Neither shape is objectively better. They are designed for different buyers. Deelo's is for the solo operator or the founder doing self-paced evaluation. If your situation is different, one of the other shapes might fit you better, and that is a fair conversation to have rather than a marketing claim to make.
How to start on the free plan
Go to /register. Create an account with email and password (or sign in with Google). No credit card. No "choose your plan" gate — you land on Free by default. Your workspace is yours, the apps are all installed, and you can start working in minutes.
If you decide to upgrade later, it is in Settings → Billing. You can move from Free to Starter, Business, or Enterprise without rebuilding your workspace — everything you've done on the free plan migrates with you. The only thing the upgrade changes is the cap and the feature set; the data and the work you've already put in stays exactly where it was.
Start free, no credit card
Sign up for the Deelo free plan in under a minute. All 40+ apps, 1 user, no expiry. Upgrade when (and only when) one of the trigger events happens. The pricing page has the current limits in detail.
Start Free — No Credit CardFrequently asked questions
- Is the Deelo free plan a trial?
- No. The free plan does not expire. There is no 14-day countdown, no automatic conversion to a paid plan, and no credit card required to start. You can stay on the free plan as long as it works for your business. The free plan is a real free product, not a trial in disguise.
- Do I need a credit card to sign up for the free plan?
- No. You can create a free Deelo workspace with just an email and password (or a Google sign-in). A credit card is only required when you decide to upgrade to a paid plan.
- What is included in Deelo's free plan?
- The free plan includes 1 user, access to all 40+ apps in the Deelo catalog, usage caps appropriate to a solo operator, 1GB of storage, 50 AI Assistant credits per month, community support, and Deelo branding on published assets. For the current cap numbers, see the pricing page.
- Can I add team members on the free plan?
- No. The free plan is single-seat. To invite teammates, upgrade to Starter ($19 per seat per month) or higher. Sharing a single free-plan login with multiple people is not allowed and creates security and audit problems.
- What is the difference between the free plan and the Starter plan?
- Starter adds multi-user (invite teammates with their own logins), higher usage caps on every app, 10GB storage per user (up from 1GB), 200 AI Assistant credits per month (up from 50), email support, basic integrations, and removal of Deelo branding on customer-facing assets. Starter is $19 per seat per month, or $15 effective when billed annually.
- When should I upgrade from the free plan?
- Upgrade when one of five things happens: you need to invite a teammate, you hit a usage cap on the free plan, you burn through the 50 AI credits before the month ends, you need SSO or custom roles for compliance, or you need API access to integrate Deelo with another system. Don't upgrade on a calendar — upgrade when a trigger event occurs.
- What happens to my data if I upgrade from the free plan?
- Everything moves with you. The free plan and the paid plans run on the same workspace and the same data. Upgrading raises caps and unlocks features; it does not require rebuilding your workspace, re-importing data, or reconfiguring apps. Your contacts, deals, invoices, projects, automations, and documents stay exactly where they were.
- Is the free plan good enough to run my business on?
- It depends on the business. A one-person freelance or consulting business with modest data volume can run entirely on the free plan for a meaningful period of time. A growing business with rising contact volume, more than one user, or any need for SSO, API access, or priority support will outgrow the free plan and should upgrade when those needs appear. The free plan is the right starting point; it is not the right ending point for a business that is scaling.
The free plan is the easiest way to find out whether Deelo fits your business. The honest answer is that it works well for some people and not others, and the right way to find out which group you are in is to actually use it for a couple of weeks. If it doesn't fit, you have lost no money. If it does, the upgrade to Starter is the cleanest path forward — same workspace, same data, just more headroom.
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