I was reviewing our own internal tool spending last quarter and realized something absurd: our 8-person team was paying for 14 different SaaS subscriptions. CRM, email marketing, helpdesk, project management, invoicing, scheduling, document signing, file storage, team chat, video conferencing, analytics, social media management, form builder, and a password manager. Fourteen monthly bills. Fourteen logins. Fourteen annual renewal negotiations.
The total: $487/month. Nearly $6,000 a year. For an 8-person company.
After auditing everything, we cut it to 4 subscriptions totaling $220/month. We did not lose any functionality. In some cases, we gained it. This guide walks through exactly how -- and the math applies whether your business has 3 employees or 50.
Step 1: Audit Every Active Subscription
Start by listing every SaaS tool your business pays for. Every. Single. One. Check your credit card statements, your team's expense reports, and your accounts payable. You will find subscriptions you forgot about -- that project management tool you trialed and never canceled, the premium Canva account nobody uses, the Zapier plan running three automations that could be replaced.
For each tool, record:
- Monthly cost (and per-user cost if applicable) - Number of active users (not seats purchased -- actual users who logged in this month) - Primary function (CRM, email, project management, etc.) - Overlap (does another tool do the same thing?) - Integration dependencies (what other tools does it connect to?)
Most businesses find 2-4 subscriptions that are either completely unused, significantly underutilized, or redundant with another tool. That alone typically saves $50-150/month.
Step 2: Identify Your Tool Categories
Group your tools by function. Most small businesses have subscriptions in these categories:
Core operations: CRM, invoicing, scheduling, project management Communication: Email, team chat, video conferencing Marketing: Email campaigns, social media, forms, analytics Support: Helpdesk, live chat, knowledge base Productivity: Documents, spreadsheets, file storage Connectors: Zapier, Make, integration middleware
Now count how many separate subscriptions you have across those six categories. If the answer is more than 6, you have overlap. If the answer is more than 10, you are almost certainly paying for features that exist in tools you already own.
The connectors category is particularly telling. If you are paying for Zapier or Make to connect your tools, that is a tax on having disconnected software.
Step 3: Calculate the True Cost of Each Tool
The subscription fee is not the full cost of a SaaS tool. Factor in:
Per-user scaling: A tool that costs $10/user/month is $120/year for one person but $1,200/year for a 10-person team.
Add-on features: Some platforms advertise low base prices but charge extra for features you need. Marketing automation as an add-on. Advanced reporting as an add-on. API access as an add-on.
Integration costs: If two tools need a Zapier connection, add the proportional cost of your Zapier subscription.
Context-switching time: Every time your team switches between apps, copies data from one tool to another, or searches for information across multiple platforms, that is lost productivity. Estimates suggest knowledge workers spend 30-60 minutes per day switching between tools.
Administrative overhead: Who manages each tool? Who handles billing disputes? Who trains new employees on each platform? Who troubleshoots when integrations break?
See what consolidation looks like
Deelo bundles CRM, invoicing, project management, marketing, helpdesk, and 45+ more apps in one platform. Free to start.
Start Free — No Credit CardStep 4: Find Consolidation Opportunities
This is where the real savings happen. Look for platforms that replace multiple tools with one subscription:
All-in-one business platforms: Platforms like Deelo bundle CRM, invoicing, project management, marketing, helpdesk, scheduling, eCommerce, and dozens more apps into a single subscription. Instead of paying $487/month for 14 tools, a 10-person team on Deelo pays $190/month for everything.
Suite upgrades: If you are using Google Workspace for docs and email, check whether upgrading your plan includes features that replace other tools.
Feature overlap audit: Your CRM might include basic email marketing. Your helpdesk might include a knowledge base. Your project management tool might include time tracking. Check whether tools you already pay for have features that eliminate the need for separate subscriptions.
Step 5: Calculate Your Savings (Real Numbers)
Here is a realistic before-and-after for a 10-person business:
Before (typical SaaS stack): - CRM (HubSpot Starter): $200/mo - Invoicing (QuickBooks): $30/mo - Project management (Asana Business): $250/mo - Email marketing (Mailchimp Standard): $20/mo - Helpdesk (Zendesk Team): $190/mo - Scheduling (Calendly Teams): $160/mo - Team chat (Slack Pro): $87.50/mo - File storage (Dropbox Business): $150/mo - Integration middleware (Zapier): $20/mo - Total: $1,107.50/month ($13,290/year)
After (Deelo all-in-one): - Deelo (10 seats x $19): $190/mo - Video conferencing (Zoom): $13/mo - Password manager (1Password): $80/mo - Total: $283/month ($3,396/year)
Annual savings: $9,894
That is not a hypothetical. That is the math for a real 10-person team replacing nine subscriptions with one platform plus two tools that the platform does not include.
Step 6: Plan the Migration
Consolidation is not an overnight switch. Plan a phased migration:
Week 1-2: Set up the new platform. Import your CRM contacts, configure your invoicing, create project templates.
Week 3-4: Run both systems in parallel. Use the new platform for new work while keeping legacy tools available for reference.
Week 5-6: Migrate remaining data. Export email campaign lists, move helpdesk templates, transfer document archives.
Week 7-8: Cancel old subscriptions. Make sure nothing breaks for two weeks before fully decommissioning legacy tools.
The most important step: check contract end dates before you start. Annual contracts with early cancellation fees can delay your savings. Time your migration to coincide with renewal dates whenever possible.
Start your SaaS audit today
List your tools, calculate the cost, and try Deelo free for the functions where consolidation makes sense. No credit card required.
Start Free — No Credit CardFrequently Asked Questions
- How many SaaS tools does the average small business use?
- Research from Productiv and Zylo suggests the average small business (under 50 employees) uses 7-12 SaaS applications, while mid-size companies (50-500 employees) use 50-100+. The average small business spends $200-500/month on software subscriptions, with much of that going to overlapping or underutilized tools.
- Is it risky to put everything in one platform?
- There is a concentration risk, just as there is with any SaaS provider. Mitigate it by choosing a platform with data export capabilities, a sustainable business model, and a growing user base. The risk of tool sprawl is arguably greater -- data fragmented across 10+ platforms means no single source of truth, broken integrations, and higher total costs.
- How long does it take to consolidate SaaS tools?
- Plan for 4-8 weeks for a full migration. Data import typically takes 1-2 days per tool. The longer timeline accounts for parallel running, team training, and gradual adoption. Most teams are fully operational on the new platform within the first two weeks.
- What tools should I NOT consolidate?
- Keep specialized tools where the platform genuinely cannot match the functionality: password managers, video conferencing (if the platform lacks it), industry-specific compliance tools, and accounting software if you have complex tax/audit requirements. Consolidate the general business tools -- CRM, project management, invoicing, marketing, helpdesk, and communication.
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